Twitter is a pretty horrible place to be. All you need to do is look at the Twitterstorm that hit Yorkshire Tea a few weeks ago. On the plus side, it gave us the immortal phrase “Sue, you’re shouting at tea!” On the minus, it showed us how fucking crazy people can be. I used to work for the company that owns Yorkshire Tea and met one of the people on their marketing team. He was a nice guy. He was a really good copywriter and really liked his job. As I’m sure everyone at the Yorkshire Tea marketing team is. Definitely not the kind of people who deserve abuse being hurled at them for something that was beyond their control. But that’s the kind of world that we live in. That a politician can be seen drinking a specific tea and then a whole host of people demand a boycott of the brand in response. Despite the fact that the original post wasn’t an advertisement. The real issue with social media is that it’s fooled people into thinking that their voice deserves to be heard. It’s changed the idea of what freedom of speech means to so many people. It no longer means having the power or right to express your opinions without censorship, restraint, or legal penalty. It means saying whatever the fuck you want and not thinking there are any moral, social, or emotional consequences to them.